Chinese Tourist Welcome Training Programme (Demo Version)
Chinese outbound tourists are the top source of international tourism expenditure in the world. Chinese travellers spent more than USD 200 billion travelling abroad during more than 130 million trips in 2015. COTRI forecasts that those numbers will continue to grow in 2016. As China’s outbound tourism market is rapidly growing, Chinese outbound travellers span a broad spectrum of various customer characteristics and expectations during their journey abroad.
The CTW Training Programme helps tourism service providers to position themselves at the forefront of the biggest global outbound tourism source market by understanding the different market segments, learning to successfully adapt products and by communicating the special attention given to the market to Chinese tour operators and self-organised travellers.
The CTW Training Programme has been:
Endorsed by Pacific Asia Travel Association (PATA).
Recommended by the European Travel Commission (ETC).
Awarded the GREAT China Welcome Charter Mark of VisitBritain.